Surely you’ve heard of LinkedIn. But what is it really? And why do I have to have one?
SEDA College Online explains! LinkedIn is a social network with more than 500 million subscribers and is specialized in professional contacts and business, and also plays an extremely important role for both companies and professionals.
But what is LinkedIn for?
Launched in 2003, at a time when a number of social networks – some famous such as Facebook – were emerging, LinkedIn was inaugurated with basic functions and with the goal of increasing the professional networking of its users.
With subscribers in more than 200 countries, the platform has been acquiring other features that made it a business version of other social networks.
Tools such as company pages have been developed, which serve for companies to post vacancies, news and materials, working in a similar way to Facebook pages.